According to the latest report by IMARC Group, titled “Indian Poultry Market Research Report: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the Indian poultry market reached a value of INR 1,988 Billion in 2020. Poultry includes ducks, turkeys, chickens and geese are raised domestically or commercially for their eggs and meat. In recent decades, the poultry industry in India has been radically transformed and emerged as one of the major sectors of the economy. The growth of the industry has been driven by strong demand for these products emanating from the eggetarian and non-vegetarian population in the country. Moreover, due to rapid urbanization, inflating disposable incomes and rising health consciousness among consumers, the traditional Indian diet which had been heavily dependent on pulses has now been replaced with other protein-rich food products such as meat, eggs, and dairy products. Looking forward, IMARC Group expects the Indian poultry market to grow at a CAGR of 15.2% during 2021-2026.
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Changing food habits and busy schedules of the working population have increased the preference for convenient food offered at food joints. In addition to this, the introduction of online food delivery channels, such as Zomato, Swiggy, Food Panda and Uber Eats, has improved the accessibility to food services. Since a significant part of the demand for poultry products comes from the food service sector, its development is providing impetus to the growth of the Indian market. Apart from this, various organized retail outlets have emerged over the past two decades with adequate resources for freezing and refrigerating poultry products. In comparison with local grocery stores, these outlets also offer stock keeping units (SKU) for displaying different products.
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Key Market Segmentation:
Breakup by Segment:
Breakup by End Use:
- Food Services
Based on end-uses, the market has been bifurcated into households and food services. Presently, households represent the biggest segment for eggs, whereas food services represent the leading end-use segment for broilers due to the growing trend of dining-out among consumers.
Breakup by Distribution Channel:
- Traditional Retail Stores
- Business to Business (B2B)
- Modern Retail Stores
On the basis of distribution channels, the market has been segregated into traditional retail, business-to-business, supermarkets and hypermarkets, convenience stores, online, and others. Currently, traditional retail accounts for the majority of the total market share for both eggs and broilers as consumers mostly prefer freshly slaughtered chicken which is provided by these outlets.
Breakup by Region:
- Tamil Nadu
- West Bengal
- Uttar Pradesh
- Andhra Pradesh
- Tamil Nadu
- West Bengal
State-wise, Andhra Pradesh and Maharashtra represent the leading markets for eggs and broilers, respectively. Several initiatives undertaken by the governing authorities have majorly contributed to the growth of the market in these states.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.
Key highlights of the report:
1. Market Performance
2. Market Outlook
3. Porter’s Five Forces Analysis
4. Market Drivers and Success Factors
5. SWOT Analysis
6. Value Chain
7. Competitive Structure
8. Profiles of Key Players
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