DHL making moves to strengthen its position in the Caribbean

POSTED: 02/24/15 1:56 AM

St. Maarten – DHL Express, the industry leader in global logistics solutions, is making moves to assert its position in the Caribbean market. The company held its first Caribbean ‘Area Conference’ at the Sonesta Maho Beach Resort and Casino in St. Maarten from February 10- 12. The three-day conference brought together over forty DHL Executives and Managers responsible for a number of areas critical to DHL’s Caribbean operations.

Speaking on the company’s decision to host the conference in St. Maarten, Reiner Wolfs, Managing Director of the Caribbean Region at DHL Express, highlighted the importance of the St. Maarten market to the regional growth of DHL. Its physical infrastructure, great business climate, and multicultural feel were noted as elements that give the Dutch Caribbean island a cosmopolitan edge, and made the country the ideal location to host its first Area Conference in the region.

“DHL’s operations in St. Maarten began in 1989, and we have grown from a team of 4 employees to 18 team members in 2015. We also have a very strong local network supporting all industries, including four courier routes that connect to our vast DHL Express Global Network and a staff of Certified International Specialists. St. Maarten is an important market for DHL in the Caribbean, and we are very happy to be here,” said Wolfs.

Among those who attended the conference was Stephen Fenwick, CEO for DHL Express Americas, who noted that the event provided an opportunity to interact directly with employees and get their perspective. “The Caribbean team raised a number of thought-provoking ideas and issues,” Fenwick said. “It was an excellent networking opportunity.” Key areas covered during the conference included best practices in human resources, customer service, IT and Finance. A special training session on Quality was also covered during the conference, as part of DHL’s Group-wide Certified Specialist Programme. These elements were spotlighted as essential to enhancing the company’s capacity to facilitate its international growth, especially in the Caribbean region.

As one of the top ten markets in the Caribbean region, DHL St. Maarten enjoys yearly growth by way of increasing shipments and overall revenue gains. Reiner Wolfs confirmed that DHL Express has experienced continuous and steady revenue growth in the Caribbean and other regions over the past several years, mainly through the development of new products and services and through attractive pricing campaigns. Wolfs also cited recent reports that attest to the region’s current potential for significant economic development, including the January report issued by the World Bank which stated that the Caribbean is expected to experience GDP growth of about 4.1% over the years 2015-2017.

“Though we are not blind to the challenges ahead, we are optimistic about the region’s potential to flourish economically. In addition to the statistics that indicate the region’s increasing repositioning as a global export market, the Caribbean is also important to our international clients,” said Wolfs. “For a large customer in Asia, a shipment to St. Maarten or Barbados or Jamaica or anywhere else in the region can be just as important as a shipment to New York,” added the Managing Director.  “We’re an international network and our customers expect us to be able to support their activities across the globe, including their activities in the Caribbean.”

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