Fun Miles promotes knowing customers and new technologyPOSTED: 05/30/12 10:19 PM
WILLEMSTAD – Know and reward your customers is the central message that was delivered by the three feature speakers at the Fun Conference that was held at the Renaissance Curacao Resort & Casino on Tuesday. The event, which was organized by loyalty program Fun Miles, was attended by representatives of local and international companies.
American Bill Hanifin, who has worked with American Express, Bank of America, Verizon and Visa, opened with an in-depth presentation on the science behind lasting and profitable customer relationships. Dutchman Ties Top of m-wise, an organization that develops loyalty programs for BP, Mexx and Procter and Gamble, demonstrated ways to analyze customers’ buying behavior in great detail, and how to translate this information into tailored offers, using the latest technology.
Dean van Leeuwen of British company TommorowToday treated the audience to a dazzling multi-media presentation on different generations, their characteristics, values and behavior. With videos and a generous dose of humor, he made a strong case for the need to be aware of generational differences among customers.
Fun Miles Chief Executive Officer Harmen Donker announced at the meeting that Fun Miles will be creating high-tech profile of each individual customer’s buying behavior. Donker also revealed more new Fun Miles initiatives and encouraged the islands to embrace cutting edge marketing to become and stay successful. Fun Miles is already ahead of many international loyalty programs with it allows cardholders to instantly save and redeem reward points using banking technology. Donker also announced that Fun Miles plans to launch FunEco Miles to support sustainable green initiatives.