French St. Martin launches new promotional brochurePOSTED: 09/26/11 7:11 PM
MARIGOT – President of the Office du Tourisme Ida Zin-Keu launched a new glossy brochure promoting St. Maarten at the most recent edition of the largest tourism fair in France -Top Resa. The brochure is titled, “Saint-Martin, more than anywhere else.”
“This new document, printed in landscape, is an overview of the destination and its strengths. It has beautiful photos of the island including those used in the 2009 campaign in the Paris Metro and on the web,” Zin-Keu said.
Copies of the new brochure have been presented to Secretary of State for trade, crafts, SMEs, tourism, services and professional and consumer affairs Frédéric Lefebvre and Minister for Overseas Territories Marie-Luce Penchard.
Zin-Keu also used the occasion of Top Resa to sign an agreement with the Director General of Caribbean – Indian Ocean Alain Malka that will lead to a joint Annual Action Plan attached to a promotional budget that is aimed at getting more people from metropolitan France and Europe to St. Martin.